Once upon a time ...
At the end of the Second World War, Robert GUERIN, a wine-grower in Chenac sur Gironde, started focusing on the production of Pineau des Charentes. He was one of these pioneers who decided to take an interest in this ancient product (1589) whereas its AOC ranking was relatively new (1945).
In 1954, after he had produced 5000 liters of pineau, Robert GUERIN went into selling bottles. Born in St Palais sur mer, it seemed obvious to him to start selling his production on the local market in order to introduce this product to vacationers. He used to deliver his clients riding his Solex moped. During his first year in the business, he sold 500 liters of pineau. There was still a long road ahead. Little by little, sales grew bigger. Nevertheless, the Pineau des Charentes remains a rather unknown product, except for those who live in the area and who, for most of them, have their own homemade production.
In the early 1960s, it was Robert GUERIN’s children’s turn to settle down and take over the family business; they developed the company. On the 1st of May, 1967, they founded the SICA de PUY GAUDIN in partnership with their uncle and three other wine-growers attracted by the idea. This new organization allowed them to increase the value of their production by putting together technical means and by having a force of proposals emerge. During the first year, they produced 200 HL of Pineau.
As the new generations arrived, PUY GAUDIN’s activity developed under the leadership of Zarif YOUSSOFI, sales director since 1981. He put the company’s products on the large retailers market, labeled as “GUERIN Frères”, the name of the main brand. He also secured the whole commercialization of the bottle production.
New tools were implemented: first in Chenac in 1985, and a few years later in 2005 in Gémozac. Today, the Société PUY GAUDIN is provided with modern and efficient implement, living up to its leader status among Pineau producers.
So what now ?
Despite the quality of its production, the Pineau des Charentes remains a regional product that deserves to be distributed nationally and to be exported at an even larger scale. Here is a new stage for the Pineau industry and for the Société PUY GAUDIN whose new objectives are to spread out the product’s image and fame by recovering brands.
Upon this assessment, shared by the COSTE family, a will to build a leading brand for the Pineau des Charentes emerged. To do so, the company wants to rely on PUY GAUDIN’s expertise in wine-making and on the Compagnie de Guyenne’s expertise in trading. Combining tradition and innovation, the brand GUERIN claims to be the flower of a history of families.